Rosie Garschina
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Apple Arcade Creative Exploration

Trollbäck was brought in to help Spotify develop a branded language for their new platform of original video programming. Working with a growing list of partners such as Comedy Central, ESPN and MTV, the Swedish streaming service is looking to expand video offerings to their mobile audience. Our solution was to use sound design and editorial techniques to personify the Spotify brand shapes into human elements. Quick match-cuts capture varying angles of overlapping objects ultimately resolving to the Originals logomark. Open and close animations were created to bookend the programming.

 
 

Apple Arcade
Creative Development

Role: Creative Director and Designer
Company: Trollbäck+Company

 
 

Creative Territory 01
8-Bit

Bold, poppy grids of color bring a playful vibrancy to keyart and game IP. This territory elevates Arcade with the feel of an iconic destination that is rooted in the retro-modern language of gaming. 8-Bit leans on nostalgia for the heyday of video games, when pong, frogger and other arcade graphics charmed their way into our hearts.

 
 

Creative Territory 02
Digital Terrain

Building on the platform “Arcade is Open”, this territory pulls audiences in with a hyper-dimensional grid and magnetic color palette, conveying Arcade as endless fun, only a tap away. Our infinite terrain expands and transforms into a variety of landscapes that contain messaging, IP and other gaming content.

 
 

Creative Territory 03
Gameboard

This direction leverages the iconic Apple chiclet and general game application icons for a resonant and playful look that begs to be clicked. Containers layer, overlap, bend and rotate to provide a vibrant and dynamic interpretation of a gaming experience.

 
 

Creative Territory 04
Joyride

Dynamic, vibrant and connected. This direction depicts the Arcade joystick as the source of a dynamic and gamified landscape aiming to build more attribution in the iconic symbol. Momentum drives this direction, propelling audiences into a joyful and exciting world of games. Arcade is portrayed as an adventure, and a smooth ride all the way in the most fun place on your phone.