Rosie Garschina
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Apple Arcade

Trollbäck was brought in to help Spotify develop a branded language for their new platform of original video programming. Working with a growing list of partners such as Comedy Central, ESPN and MTV, the Swedish streaming service is looking to expand video offerings to their mobile audience. Our solution was to use sound design and editorial techniques to personify the Spotify brand shapes into human elements. Quick match-cuts capture varying angles of overlapping objects ultimately resolving to the Originals logomark. Open and close animations were created to bookend the programming.

 
 

Apple Arcade
Visual Identity

Role: Executive Creative Director
Company: Trollbäck+Company

Apple was looking to leverage existing brand elements to create a visual identity for their subscription gaming platform Apple Arcade and articulate Arcade as “the most fun place on your phone”. Unifying a 200+ games subscription service required creating a flexible balance of brand and IP that internal teams could implement and scale.

To activate the system we created “a digital terrain” which functioned as an infinite landscape of play and discovery. Influenced by the nostalgic light of a neon arcade, the terrain lures audiences directly into the world of gaming, laying the groundwork for an immersive experience. The result was a dynamic and inviting design system and a custom motion toolkit for seamless execution across all promotional materials.