Rosie Garschina
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Audible Content Branding

Trollbäck was brought in to help Spotify develop a branded language for their new platform of original video programming. Working with a growing list of partners such as Comedy Central, ESPN and MTV, the Swedish streaming service is looking to expand video offerings to their mobile audience. Our solution was to use sound design and editorial techniques to personify the Spotify brand shapes into human elements. Quick match-cuts capture varying angles of overlapping objects ultimately resolving to the Originals logomark. Open and close animations were created to bookend the programming.

 
 

Audible Content Branding

Role: Executive Creative Director
Company: Trollbäck+Company

Following several successful 360 campaigns, I reengaged with Audible executive leadership to lead a year-long initiative to develop a content branding system that would unify all marketing and communication across social, experience and digital OOH. The team was looking to activate their identity and build on equities to create a consistent, but flexible system that would drive attribution and awareness of Audible as a destination for audio storytelling. Infused with an ethereal quality, the expansive and vibrant system creates a distorted interpretation of the brand symbol and depicts the experimental, immersive and unpredictable experience of audio storytelling.